Brembo, Fast N’ Loud, the Auto Industry, and Momentum Dynamics

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Kicking off the show, President and CEO of Brembo Brakes North America, Dan Sandberg, gives us a status report on how Brembo is getting along in the age of COVID-19. While the company has been hit hard, as they are based in Italy, they still have new tech and new featured cars to show off, like the Mustang Mach-E. Then, Discovery Channel Talent and Co-host of Garage Rehab and Fast n Loud, Russell J Holmes, chats about how he got on to Fast N’ Loud, the new season of the show, and Modern Vintage Customs. Changing gears, Car Coach Reports Publisher, Lauren Fix, discusses the devastation the Coronavirus has wrought on the automotive industry. From event cancelations to factory closures, the automotive industry is in tough times, but it’s not all doom and gloom. Closing out the show, Momentum Dynamics Head of Communications, Michael McHale, shares their vision of the future in which cables and wires are gone and car are charged by invisible wireless charging stations everywhere! Tune in for more news and awesome cars.

·[00:00:00] Brembo Brakes On the Mustang Mach-E!

·[00:06:22] New Braking Technology from Brembo

·[00:12:30] How is COVID-19 Affecting Brembo

·[00:19:51] How Russell Holmes Got on Fast N’ Loud

·[00:29:14] New Season of Fast N’ Loud

·[00:35:53] What Is Modern Vintage Customs?

·[00:42:14] Indianapolis 500 Postponed to August

·[00:49:01] Fuel Emissions Regulations Rolled Back

·[00:54:45] Pandemic Creates Car Buying Opportunity

·[01:02:05] Momentum Dynamics Wireless Charging

·[01:12:04] Building Momentum for a Dynamic Future

·[01:18:07] Wireless Car Charging – Safe, Efficient

[00:00:00] Brembo Brakes On the Mustang Mach-E!

Brembo seems to be everywhere in the auto industry as of late. President and CEO of Brembo Brakes North America, Dan Sandberg, tells us how Brembo is involved with the new Mustang Mach-E. Electric cars are heavy with all the batteries and motors so designers need to save weight where they can. Enter Brembo – their calipers are made of aluminum to reduce weight. On another point, while the price of carbon ceramic brakes has gone down, they are still not included on the new Mustang Mach-E.

[00:06:22] New Braking Technology from Brembo

If you want to keep your company relevant, you need to keep innovating. President and CEO of Brembo Brakes North America, Dan Sandberg, walks us through the new braking technology used in their new rotor, the DYATOM. Brembo’s new braking system allows for great performance, but it also comes in a smaller package so manufacturers can fit vehicles with smaller wheels and keep braking performance high. Alan begs the question: what do you think Shelby will do with the new Mustang Mach-E?

[00:12:30] How is COVID-19 Affecting Brembo

Every industry has been affected by COVID-19 in one way or another. President and CEO of Brembo Brakes North America, Dan Sandberg, tells us how Brembo has been affected by this pandemic. The state of Michigan, where Brembo North America is headquartered, has been shut down by executive order until 2021. Brembo is based out of Italy, who is about 4 weeks ahead of the US, so Brembo had an extra leg up on the situation. It was getting hard to do work with everything going on in Italy.

[00:19:51] How Russell Holmes Got on Fast N’ Loud

How do you go from a regular, work-a-day Joe to part of the cast of a hit TV series? Well, with a bit of perseverance and luck, and a lot of hard work! Discovery Channel Talent and Co-host of Garage Rehab and Fast n Loud, Russell J Holmes, tells the story of how he was cast on Fast and Loud with Richard Rawlings. It just happened that his resume lined up exactly for what the show needed so he gave it a shot. Tune in to hear more of this story.

[00:29:14] New Season of Fast N’ Loud

Are you chompin’ at the bit for any information you can get on new episodes of Fast N’ Loud as much as we are? Luckily, Discovery Channel Talent and Co-host of Garage Rehab and Fast n Loud, Russell J Holmes, is here to give us a small preview of the new season of Fast N’ Loud. One of the new projects coming out of the Gas Monkey Garage is a Jeep for Gary Sinise, which he plans to auction off for charity. Get more about the upcoming season of Fast N’ Loud.

[00:35:53] What Is Modern Vintage Customs?

Alright, so Discovery Channel Talent and Co-host of Garage Rehab and Fast n Loud, Russell J Holmes, has two shows he’s a part of on Discovery Channel, but what else does he have under his belt? This is where Modern Vintage Customs comes into play. At Modern Vintage Customs, they take cars and do all of the hard work so you can continue the build and make it your own. This idea was spurned by the notion that not everyone has a six figure budget for a car project, and this makes cars affordable, but unique.

[00:42:14] Indianapolis 500 Postponed to August

The Indianapolis 500 was postponed until August 23rd due to the COVID-19 outbreak. Car Coach Reports Publisher, Lauren Fix, says we’re witnessing a ‘first’ for so many huge events to get cancelled at the same time. The havoc doesn’t stop there, as we all know, all the car manufacturers are shutting down as well and it’s amazing to see what this pandemic has done to businesses and events.

[00:49:01] Fuel Emissions Regulations Rolled Back

As the auto industry grapples with the very real economic effects of the Coronavirus, a small beacon of relief shines. Car Coach Reports Publisher, Lauren Fix, informs us that while all of the freakout over COVID-19 was going on, Trump rolled back some emissions regulations that will help the auto industry focus on building cars, rather than researching higher fuel efficiency at this point in time. Tune in to learn more.

[00:54:45] Pandemic Creates Car Buying Opportunity

A silver lining to the current global situation is that it’s a great time to be in the market for buying a new car! Coronavirus has hit the automotive industry hard, and they’re giving out as many breaks to promote sales as they can. Car Coach Reports Publisher, Lauren Fix, keeps us up to date on the happenings around the world and what she’s doing during the lockdown. Check her out on social media to see her 2020 Ford Mustang in action.

[01:02:05] Momentum Dynamics Automated Charging

After the Coronavirus is dealt with and the economy stabilizes, there is one up-and-coming company you should keep your eye on. Head of Communications at Momentum Dynamics, Michael McHale, describes what exactly it is that this Philadelphia based company is bringing to market. Momentum Dynamics brings wireless charging to electric vehicles, like busses, shuttles, last-mile delivery vehicles, and other mass transit systems. Tune in to learn more.

[01:12:04] Building Momentum for a Dynamic Future

Imagine a future without power lines or charging cables anywhere in your town, that’s what Momentum Dynamics is working towards. Head of Communications, Michael McHale, shares a little bit of the history of the company, the inspiration behind them, and examples of where you might find their technology today. Michael also hints at a big reveal coming in the future.

[01:18:07] Wireless Car Charging – Safe, Efficient

If having a wireless car charging pad in your garage gives you images of your pet fluffy being electrocuted underneath your vehicle, never fear. Head of Coms at Momentum Dynamics, Michael McHale, allays your fears by explaining that their technology can detect whether or not the charging pad is clear before operating, and also operates at low frequencies, so you can’t even feel it. We also learn about the uses of wireless charging in taxi and rideshare services. Tune in for more.

Explore More with Helpful Links:

·Contributor: Dan Sandberg | President/ CEO, Brembo Brakes North America

·Contributor: Russell J Holmes | Discovery Channel Talent/ Co-host, Garage Rehab/ Fast n Loud

·Contributor: Lauren Fix | Publisher, Car Coach Reports

·Contributor: Michael McHale | Head of Communications, Momentum Dynamics

Credits

Host: Alan Taylor
Producer: Dave Milligan
Audio Engineer: Dave Milligan
Copy Editor: Cody Castleberry
Copy Editor: Caleb Hayward
Special Guest: Dan Sandberg
Special Guest: Russell J Holmes
Special Guest: Lauren Fix
Special Guest: Michael McHale

Our Sponsors & Supported Charities:

·Austin Hatcher Foundation

·Brembo

·Dodge

·Foundation of Human Understanding

·Shell

·Subaru

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This episode was produced by Entertainment Right Now (ERN). If you found value in this episode, and you’d like to hear more, please consider leaving us a review on iTunes and be sure to subscribe to our podcast so you don’t miss a beat. Your feedback helps us to reach more enthusiasts around the world! If you have a question you’d like us to answer, please leave a comment below or e-mail us at info@ernlive.com.

About THE DRIVE with Alan Taylor

THE DRIVE with Alan Taylor puts you in the driver’s seat for a unique, fast paced look at today’s automotive industry. This is your pedal-to-the-metal, two-hour thrill ride devoted to the latest car news and test-drive results, how-to tips, car maintenance tips, auto show coverage, expert insights and behind-the-scenes race day action. Don’t miss exclusive interviews with top auto executives, athletes, celebrities and prominent newsmakers from around the world.