Willie Robertson from the hugely popular show, Duck Dynasty, took time to chat with Alan Taylor at SEMA a few years back about business, family, strong values… and screaming through the mud with the protection of LINE-X coating on their truck.

Duck Dynasty aired on A&E from 2012 to 2017. The series portrays the lives of the Robertson family, who became successful from their family-operated business, Duck Commander. “Duck Dynasty” profiles the close-knit clan behind a multi-million dollar sporting empire. The Robertsons face everything from beavers to business deals in their own special way—with a twist of downhome practicality and a sharp sense of humor.