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Revolution is underway as technology revolutionizes the way we live our daily lives. From robotic kitchens to autonomous driving, the advancements in technology are changing the way we communicate, work, and play. It’s an exciting time to be alive, and every day, we witness new innovations that make our lives easier, more efficient, and more enjoyable. We must embrace these changes and learn to adapt to them because the future is now and technology is leading the way.
Alan welcomes Scott Bocarnick is a Policy and Executive Communications Specialist at Consumer Technology Association. CES is a trade show where over 130,000 attendees gather to explore the latest technological developments in different industries. A.I. technology is being used in vehicles to scan for dangers, slow down cars, and provide alerts. Innovations such as A.R. windshields, gaming vests that deliver pain, and self-driven tractors are being introduced. Companies such as L’Oreal is launching “Beauty Tech,” which includes an infrared light blow dryer and an A.I. that adjusts makeup colors to suit one’s face. In terms of start-ups, Eureka Park showcases innovative products such as a rolling robotic ramen kitchen. Technology is on the move!
Coming up next at the CES, Alan interviews Stefano Genco – the Global Head of Super Audio and Nuance Audio at EssilorLuxottica. EssilorLuxottica is well-known for its brands, Ray-Ban and Oakley, and has created a pair of glasses that come with integrated unit solutions for mild to moderate hearing loss. Around 1.2 billion people have mild to moderate hearing loss, and these glasses are designed to recover missed conversations caused by ambient noises or hearing problems. They are lightweight, stylish, and cost a fraction of the price of traditional hearing aids. Stefano is utilizing glasses with built-in technology that enables recording and video capturing, music playback, texting, and conversations with A.I. Furthermore, these glasses can connect to the internet, allowing for internet browsing on the go.
Next is Chris Sheldrick is the co-founder of What3Words, a company that has developed a location precision technology capable of mapping the entire world using 3-meter squares. Each square has been assigned a unique combination of 3 words, making it easier to share your exact location, particularly in emergency situations.
Let’s talk about tractors! Alan is joined by Troy Aberle, a former salesman for John Deere, to discuss the autonomous tractor currently being showcased. Troy explains that equipment has had to become larger and more capable of performing various tasks due to the challenges faced by the agriculture industry, such as labor and safety standards, performance and profitability, and accommodating high land prices and input costs. All these factors have contributed to John Deere’s current position in the market. Alan asks Troy what stands out the most regarding all this new technology. Troy replies, “Making people’s lives easier.”
Up next is Luke Aberle is a YouTube influencer who tests products and provides feedback from a kid’s perspective. He has been doing it since he was nine. When asked about his first impression of CES, he said that it was incredible to see major companies innovating and creating a better lifestyle and experience for the average consumers. The AI side of things, from agriculture to coffee-making and autonomous driving, excites him the most so far.
Joining Alan next is, Sterling Pratz is the Chief Executive Officer at Car IQ. It’s a company developing innovative technology allowing users to make purchases through their vehicle for in-car entertainment options. The technology also enables the car to connect with merchants and pay for services like fuel, EV charging, or even invoices at brick and mortar stores without requiring a credit card. This technology creates a one-touch payment experience for drivers and helps create an identity for their vehicles.
BJ Killeen – an automotive journalist and the Voice of Reason – joined Alan in wrapping up the show. They shared their thoughts on the highlights of the 2024 CES event, where technology once again proved its mind-boggling capabilities. One notable innovation is Amazon’s partnership with a car manufacturer that offers language technology to explain all the features of the car, similar to a virtual user manual. Alan was impressed by a flying car, while BJ was fascinated by the Xpeng AeroHT eVTOL, a flying supercar that doubles as a personal transport vehicle and offers an extended range for electric vehicles. They also discussed the “See Beyond Tires” from GoodYear, which provides drivers with real-time information about their tires, the road conditions, and the need for air, among other things. LG and Amazon are also making strides in the car industry.
[00:00:00] – Special Guest Scott Bocarnick
[00:07:22] – Virtual Environment
[00:13:00] – Robotic Ramen Kitchen
[00:20:51] – Special Guest Stefano Genco
[00:27:48] – Move Over James Bond
[00:37:21] – Special Guest Chris Sheldrick
[00:43:42] – Special Guest Troy Aberle
[00:50:59] – Imperial Tractor
[00:56:42] – Special Guest Luke Aberle
[01:04:32] – Special Guest Sterling Pratz
[01:15:22] – Contributor BJ Killeen
[01:21:02] – The Future Is Here
CREDITS
Host: Alan Taylor
Producer: Dave Milligan
Copy Editor: Colleen Mahi
Special Guest: Scott Bocarnick
Special Guest: Stefano Genco
Special Guest: Chris Sheldrick
Special Guest: Troy Aberle
Special Guest: Luke Aberle
Special Guest: Sterling Pratz
Contributor: BJ Killeen
EXPLORE MORE WITH HELPFUL LINKS:
- Contributor: BJ Killeen | Automotive Journalist and Voice of Reason
- Special Guest: Scott Bocarnick | Policy and Executive Communications Specialist at Consumer Technology Association
- Special Guest: Stefano Genco | Global Head of Super Audio and Nuance Audio at EssilorLuxottica.
- Special Guest: Chris Sheldrick | Cofounder of What Three Words
- Special Guest: Troy Aberle | Former Sales Man for John Deere
- Special Guest: Luke Aberle | YouTube Influencer.
- Special Guest: Sterling Pratz | Chief Executive Officer at Car IQ.
Vehicles Discussed:
OUR SPONSORS & SUPPORTED CHARITIES:
• Austin Hatcher Foundation
• AutoTempest.com
• Brembo
• Dodge
• Foundation of Human Understanding
• Shell
• Subaru
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