As a Director of Content and Co-Founder at Cartender, George leads the production of high-quality video solutions for car dealers, marketers, and OEMs. With over 15 years of experience in the automotive industry, he has a deep knowledge of the latest trends, technologies, and best practices in creating engaging and informative content for various platforms and audiences.

In addition to George’s role at Cartender, He also work as a freelance contributor for CarGurus where he writes and presents expert reviews, photos, and articles on various aspects of the automotive world. George provides buying advice for Forbes, U.S. News & World Report, and is the Editor-In-Chief of UpShift, a quarterly publication for the Larz Anderson Auto Museum, in Brookline Massachusetts. From covering major auto shows and new car launches to exploring classic car culture and lifestyle topics, he is passionate about sharing insights and enthusiasm with millions of readers and viewers.